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Academic Conferences

2014 International Symposium on International Marketing Science and Information Technology

Publisher:  Source:  Published:2014-02-25


Marketing Research Center of China

Beijing Wuzi University

Eastern Academic Forum (Australia)



School of Business, Beijing Wuzi University

Beijing Zhongjing Lanshan Academic-Exchange Co., Ltd



Journal of Chinese Marketing


Beijing, China





June 28th--29th, 2014


Conference Agenda:

Conference Registration: June 13, 2014

Keynote speech given by domestic and foreign marketing scholars and entrepreneurs: June 14, 2014

Inspect the local economic and social development, exchange academic research results: June 15, 2014



Academic Committee:

Committee Chairmen:

Prof. Guo Guoqing                                Renmin University of China

Prof. Wang Zhiming                              Beijing Wuzi University

Prof. Zhao Ruimei                                 China University of Geosciences (Beijing)




Prof. Graham Lennan                                   Scientific Innovations Research (Australia)

Prof. Haiyang Lee                                          Rice University

Prof. Lawrence F. Cunningham                  University of Colorado

Prof. Axel Eggert                                             Anhalt University

Prof. Fu Guoqun                                             Peking University

Prof. Tong Hui                                                 International Monetary Fund (IMF)

Prof. Wang Yonggui                                       University of International Business and Economics

Prof. Wei Fuxiang                                           Tianjing Normal University

Prof. Huang Jing                                             Wuhan University

Prof. Jing Fengjie                                            East China University of Science and Technology

Prof. Zhang Yifan                                             Lingnan University

Prof. Zhang Pingdan                                       Beijing Normal University

Prof. He Chunhui                                             Zhejiang University

Prof. Qian Minghui                                           Renmin University of China

Special Guests: Pending

Symposium Language: Chinese, English


Symposium Theme:

The Innovation of Marketing Theory and Practice Rooted in Data Wisdom Era


1.Marketing research methods innovation and Data Mining in The Age of Big Data

2.Mining and Marketing Strategy Reformation

3.Consumer Research Using Data Wisdom

4.Online Communities and Consumer Behavior Trend

5.Supply Chain Management and Logistic Enterprise Technology

6.Advertisement Technology Reformation Associated with New Social Networks

7.Marketing Chances under Cloud Computing Modality

8.Green Marketing and Marketing Ethics

9.Data Analysis and Marketing in the Financial Service

10.Marketing Monographic Research under the Cross-Cultural Perspective



All accepted papers of the meeting will be listed in form of monograph, as a conference literature published by Eastern Academic Forum (Australia).This session papers will be indexed by International Authoritative Searching Agency CPCI (ISTP/ISSHP).

At the same time, in order to enlarge papers’ quotation, the whole papers can be indexed from, the database of SEI, and these proceedings will be issued in 200 universities and research institutions all over the world.

Publication of the Outstanding Essay:

Outstanding essays will be published in an international publication of Journal of Management & Engineering, Journal of Marketing Science and Information Technology and would be recommended to Cambridge Science Abstract and EI.


Paper Charges:

Collection fee for each paper (at least 5 pages) costs RMB1600, and RMB 290 for each ultra page.


Conference Charges:

Conference fee is RMB1200/person if register and pay before May 20, 2014.

Conference fee is RMB1500/person if register and pay after May 20, 2014.


Important Dates:

Collection Deadline: April 20, 2014

Deadline of Acceptance Notification: May 10, 2014

Deadline of Conference Fee: May 15, 2014


Paper Requests:

1. Written in both English and Chinese, please use the MS Word 6.0 or above, and e-mail both of these two versions to the Beijing organizing committee.

2. Papers must contain:

Abstract, Keywords, Instruction, Text, Conclusion, References

3. Paper’s publishing layout should accord to the standard format. Chinese format could refer to the English format.

4. Posting thesis must be attached the meeting receipt. And e-mail it to the organizing committee.

5. One person, one draft (including the second author). Multiple submissions are not allowed. Each paper allows two authors at most.

This academic conference welcomes innovative papers that are outside the topics, paper language is English. Scholars who intend to participate in the academic conference, please email papers to committee mailbox before April 20, 2014. ( and mark out in the email” Call for Papers of 2014 International Symposium on International Marketing Science and Information Technology”. Authors please keep the original draft yourself. The format paper-typesetting could be downloaded from, or consulted by emailing to All paper submissions should strictly follow the format demand of symposium papers, otherwise, papers shall not be employed.

Committee will send acceptance notification to authors on May 15, 2013, when their papers are accepted. The proceedings of this conference will be formally published and be included into the CPCI-S or CPCI-SSH retrieve.


Payment for Dissertations:

1. Post Office Remittance Address:

Address: Room 221, National Engineering Laboratory for DTV, No.2 Huayuan Road, Haidian District, Beijing 100191

Remittee: Beijing Zhongjing Lanshan Academic-Exchange Co., Ltd

2. Bank Transfer:

Bank Name: Industrial and Commercial Bank of China, Datun Road, Beijing Branch

Account number: 0200244519200037827

Account name: Beijing Zhongjing Lanshan Academic-Exchange Co., Ltd

Fax the remittance slip to 010-82284760 or mail the copy of the remittance slip to the remittance address of the post office. (Please specify the Paper number.)


Conference Registration:

Contacts: Chen Fengchao, Li Qiao, Yang Liyuan

Tel: 13241718918,15600642585

Fax: 010-82573537

Address: No.32, Building 1, Yiyuan, No.59, Zhongguancun Street, Haidian district, Beijing.

Zip code: 100872




If you plan to attend this meeting, please fill in the Conference registry which could be downloaded from, please reply to the organizing committee before May 15, 2014. We will inform you the conference agenda, accommodation and other related issues after received your meeting receipt.