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Christian Grönroos

Hanken School of Economics Finland Professor Developing marketing based on a service logic: promise management and marketing; transforming manufacturing into service business

Kunal Basu

Oxford University Professor Strategic marketing and corporate social responsibility, drawing on theoretical perspectives from philosophy, social and organisational theory

Axel Eggert

Anhalt University Professor International, service and online marketing

Haiyang Li

Rice University Associate Professor New Ventures Strategies in Transition Economies, Innovation and Strategic Alliances, Multinationals’ R&D; Investment in Emerging Markets, Product Innovation and Project Team Management in Technology-Based Firms

Hans Kasper

Maastricht University Professor Elderly’s consumer behaviour, services marketing, market orientation and corporate culture, satisfaction and service quality

Josee Bloemer

Radloud University Professor Market analysis and relationship management in marketing

Karen Maria Spens

Hanken School of Economics Finland Professor Logistics theory building, research approaches in logistics, healthcare logistics, humanitarian logistics

Lawrence F. Cunningham

University of Colorado Professor Marketing management, international marketing, services marketing, customer relationship management
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